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MII NEWS
Ways to Market B2B on Instagram
27 Okt 2021
By Satrio Ardia
Instagram is a social media app that allows users to take photos and add filters. These filters allow users to create a unique, artistic look.
The business model has remained unchanged since the launch of Instagram - it provides free service with ads on the website.
Instagram is one of the most popular social media platforms that has grown in popularity over the years. Its wide range of opportunities and benefits to businesses has made it a go-to platform for many brands and companies.
Brands and companies use Instagram because it's a great way to engage with their customers while also driving traffic back to their websites. Social media is still an effective tool but with Instagram, businesses can tap into the power of visual content to connect with consumers.
Some of the biggest brands like Nike, Adidas, and Starbucks use Instagram as part of their marketing strategies such as promoting sales, new products, or brand updates.
Instagram is an amazing platform that is an extension of your brand. It can be used to reach out to your target audience and engage with them in a way that's more personal than other social media platforms.
If you're wondering how to market on Instagram, this article will give you 6 unique strategies that will make it easier for you to market your products through Instagram:
1. Create your very own branded hashtag
2. Make Instagram Stories the centerpiece of your marketing campaign
3. Share daily content on Instagram Stories rather than just one post per day
4. Rely on influencers to boost engagement and reach new audiences through their followers
5. Use geotags for location-based engagement (elevation, time, weather)
6. Use hashtags alongside photos of physical items (like a coffee, shoes, etc.)
The topic of this section is the conclusion and recap on how marketers can market B2B on social media networks such as Instagram.
The 7 Ways to Market B2B on Social Media Networks:
1) Embrace the opportunities of social media marketing.
2) Create a captivating company profile and use photos to showcase your products and services.
3) Create a strong brand voice and identify your target audience for your business.
4) Utilize hashtags for engagement.
5) Develop an effective use of video content for your marketing strategy.
6) Generate great content that will help grow your network across platforms.
7) Make sure that you get the most out of every post by using Instagram Insights