22 Nov 2021
By Nurfitriyani Barokah
The local market is very important in a country like Indonesia. Competition is stiff and so are the prices in terms of initial investment and ongoing expenses. However, when the right opportunities arise, it is possible to break through the barrier of being a small business.
A lot of people are now aware of the benefits that they can get by buying locally produced goods. Purchasing locally-made goods also helps to keep local communities alive. You can enjoy a sense of connection with people that you have never met before just by shopping for their products.
The current import-export process is easier to do, so there are many opportunities for Indonesian entrepreneurs to sell their local products to foreign countries. The Indonesian government has made it easier to register your business and start trading on the global market, so there are no more excuses not to export your goods overseas.
If you are a serial entrepreneur, starting a new business is not a big deal for you. But if this is your first time, there might be a bit of confusion about how to go about it. It is important to turn your idea into sustainable and profitable model as soon as possible. In order to do this, you should take some time to think about what service or product you want to offer and then take the right steps from there.
Here are some steps you can take to make your business easier.
- The first thing that you need to do is figure out your niche. What is the type of product or service that you are selling? If you are selling a type of product, then what industry is it in? If your business provides a service instead of a product, then figure out which cities or countries have the highest population density.
- The second step would be to research who your local competitors are and how they advertise themselves. This will help with marketing campaigns because it gives ideas for where to advertise and what kind of content to create.
The resources that the software uses are also important to take into consideration, especially if you are using different devices.
And with the rise of e-commerce and the internet today, more and more people are buying products online. It is so easy for anyone to order anything from anywhere online and get it delivered within a few days. In Indonesia, there is a company that wants to make it easier for local and foreign people to buy products from Indonesian brands, namely Madeinindonesia.com. This website provides an e-commerce platform where users can find branded product made in Indonesia by Indonesian entrepreneurs.
Madeinindonesia.com is a B2B online marketplace that helps local sellers to reach their consumer in the global market. A seller who wants to list their product on Madeinindonesia.com must to register their shop first, then and upload products with price tags and pictures. Once this has completed, you will be able to publish and sell your products to customers around the world.