How Indonesia Can Achieve a Business-to-Business Strategy

27 Okt 2021

By Nurfitriyani Barokah

Business-to-business (B2B) strategies are a way to help companies grow by focusing on the international market. In this strategy, companies can take into account their target markets, who they want to sell to and the products that will be sold.
 
The main benefits of creating a business-to-business strategy are: it helps a company identify their target markets and products, it determines how you want to advertise your products so that you can achieve high sales, and it helps companies have a plan for international expansion.
 
In Indonesia, ecommerce has been growing at an astounding rate over the past few years as more people turn to online shopping as an alternative for purchasing goods locally due to rising costs. In order not to lose this market share, many ecommerce companies have been trying out different ways of marketing their brands.
 
What Can We Do With This New Business Model?
The success of foreign companies in Indonesia is determined by the condition of the domestic market. One of the main factors that determines the success of a company in Indonesia is their ability to develop a strong business to business market.
 
The development in a country’s business to business market is directly affected by both domestic and foreign investment. The more investment that goes into developing this market, the higher its potential will be. This has led to an increase in competition as well as an increase in innovation for new companies. This changes comes as a result of efforts from government agencies and private sectors, with particular focus on marketing and strategic development from foreign investors.
 
How Does a B2B Strategy Differ from a Consumer Marketing Model?
While developing a business strategy, it is important to keep in mind different aspects of the company. For example, the products that are being sold should have a clear consumer target market that can be reached through marketing. There are also other considerations. For example, the number of products needs to be large enough for consumers to have access to them and these products must also be affordable for consumers.
 
The business-to-business model is usually built on supply chain management rather than direct sales efforts. This model relies on multiple channels of distribution including wholesalers, retailers, and others who will need to use the product or service in order to resell it at their own retail locations.
 
Understanding the Need for a B2B Strategy in Indonesia and How It Differs from Other Countries
In Indonesia, as compared to other countries, there is a specific need for a more targeted and customized approach for their B2B strategy. There are three main reasons why this is the case. First, Indonesian companies are less likely to use the same tactics in order to gain market penetration in foreign markets, second, there is less of an international presence in Indonesia which makes it difficult to maintain connections with global partners and third, Indonesia has limited resources both human and financial which make it difficult for them to compete globally.
 
To succeed in the Indonesian market then you must be able to target your efforts at specific industries that do not require too much capital investment or effort. Though many companies focus on multinational business opportunities but this is not the best option because the market penetration success rates are lower than other regions.
 
You need to learn about the key roles of market penetration and branding for a successful B2B model. Understand the importance of brand credibility, trust and reputation. You should also learn how strong brands propel companies to success. Also, learn how difficult it is to keep up with changing customer behavior. Discuss the various ways brands build their own communities and what that means for the company.
 
 

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