Developing Export Strategy for Indonesian E-Commerce Market

27 Okt 2021
By Maya Puspita

Indonesia's online retail market has seen an unprecedented growth in the past few years. This is due to the growth of e-commerce and the increasing number of local retailers that are coming into this market. 
The question is if there is a way for exporters to find opportunities through these local stores by finding reliable distributors, retailers, and transporters. The answer is yes, but it takes time and effort to identify these opportunities.

The goal of Export Performance Optimization Strategies is to help companies export their goods and services more successfully. The Indonesian e-commerce market is estimated to have a total value of $41 billion in 2018. It has been growing at a rate of 17% annually and is expected to reach over $52 billion by 2022.

Indonesia is one of the fastest-growing e-commerce market in Asia. So it is important that Indonesian companies are able to maximally harness the opportunities offered by this market. As an emerging market, Indonesia has a lot of unique opportunities for e-commerce companies to take advantage of. One of the most important things you need to know about the Indonesian customs and regulations is what types of products require export permits.

Exporting has become an integral part of the global economy. However, there are certain countries who are more likely to succeed in exporting their products and services because of their location or resources that they have.
It is not just about the economy but also about the future of these countries. It is important to use technologies that will enable these countries to reach a higher level in the export industry.

What are the challenges in developing an export strategy in Indonesia?


First, Indonesia is a diverse country with different cultural tastes and preferences that makes it difficult for companies to target specific markets.

Second, there is no distinct legal framework for e-commerce around the world that many companies are still uncertain about whether they should develop their online business in Indonesia or not. Thirdly, there are few resources dedicated just to export promotion that has made it difficult for businesses to find information on how to start exporting from Indonesia.


Of the three challenges, we need to know that when we want to become an exporter we need to learn more government regulations regarding exports, and being an exporter we must have broad enough ideas, whether the quality of the goods that need to be increased again and how to promote the advertisements that are displayed. on various social media it can attract attention, so that potential buyers can continue to increase.