I remember in high school, our science teacher would always give us projects using the ‘PHEOC’ steps: Problem, Hypothesis, Experiment, Observation, and Conclusion. Never in my wildest imagination, I would ever use this again in my adult life.

Now, before we dissect the Problem, I would like to give you a glimpse on how and why is this important for us.

TEMA has been around for a year as of this month (yay!). Since the beginning, we aim to be a brand that is sustainable, environmentally-friendly and produce locally. Being an UKM (Usaha Kecil Menengah) and a new player in the tea industry, we realized there are a lot of challenges to achieving these 3 goals. They range from high cost, lack of suppliers, low market awareness, our own capacity, minimum quantity orders, etc - you name it! Out of all the packaging options that were available to us, glass jar was the winner. It is reusable, looks pretty, available, and affordable.

Now the Problem.

Problem:

1. Jar breaks, and indeed it has happened many times during shipment (We are truly sorry if this has happened to you).
2. How many jars can a household have until they reach the maximum amount and start throwing it away? I would assume not that much.
3. Stick with our aim on being sustainable, environmental friendly, and produce locally.
4. Low market awareness on sustainability in Indonesia (in other words, not a lot of Indonesian people realize on how product packaging really impacts our life now and the future).

Quite a lot of problems isn’t it…

Hypothesis:

We can only tackle these issues with the help of experts who truly know the ins and outs of packaging in Indonesia. Thankfully we met Arunika. A gang of cool and super smart ladies that helped to design our new packaging. What do we need? A packaging that is sustainable, environmentally-friendly, and locally produced.