Kirihuci Indonesia started with our concern for the economic condition of the Cilembu sweet potato farmers in Sumedang. By carrying out creative thinking, Kirihuci Indonesia processes Cilembu sweet potato in the form of various processed products made from Cilembu sweet potato or in terms of product diversification. The product diversification developed by Kirihuci Indonesia is hui cilembu chips (KIRIHUCI and MARIHUCI), MOBI flour, Cilembu sweet potato flour, and animal feed. Indirectly, we hope that this product diversification can help Cilembu sweet potato farmers to increase their income. Kirihuci Indonesia does not only focus on the culinary field, we are also engaged in fashion, crafts, herbal medicine, electronics and property.

KIRIHUCI has been present in 75 tourist outlets and typical Bandung souvenirs such as Hypermart, Floatong Market, Serba Susu, Rumah Mode, Suka Sari Snack, Ontjcom Raos, Kabita, Kunafe, The Great Asia, Farm House, etc. KIRIHUCI, until the end of 2018 KIRIHUCI has been present in 45 outlets of typical Cirebon and Kuningan souvenirs, such as at the Kharisma store, Ceu Neneng, Alit store, Daud store, Dua Mata, Cirebon Hypermart, Johan store, Selamet, Batik Mami, and others .

Kirihuci Indonesia does not only focus on the culinary field, we are also engaged in fashion, crafts, herbal medicine, electronics and property. In 2018, KIRIHUCI became the company brand of KIRIHUCI INDONESIA which has three flagship programs, namely selling, education, and Airaairis Event Organizer. KIRIHUCI INDONESIA's long-term programs are Kirihuci hand made and craft, Kirihuci Travel, and Kirihuci Fashion.