Strategy Formulation of CV Mitra Tani Farm Sheep Production Increase, Ciampea, Bogor
ABSTRACT

This research was conducted to formulate a strategy to increase sheep production at CV Mitra Tani Farm (CV MT Farm), Ciampea, Bogor. The research approach applied is descriptive analysis carried out by studying the problems of the object under study. The data collected in this study are primary data and secondary data. The research was conducted using analytical tools in the form of value chain mapping, IFE (Internal Factor Evaluation) and EFE (External Factor Evaluation), SWOT, and QSPM (Quantitative Strategic Planning Matrix) matrices.

The results of the value chain analysis show that the current production of sheep in CV MT farm is highly dependent on the supply of partners and internal farmers. The IFE and EFE results obtained a difference in weighted values ​​of 2.120 and 0.686 respectively, so the company position in the SWOT matrix is ​​in quadrant I.

Therefore, companies are advised to use a growth strategy. The sequence of strategic priorities based on QSPM is (1) increasing the number of feeders, (2) developing management, (3) strengthening capital and ownership, (4) improving quality through technology. The results of the calculation of the gross profit margin, it is known that the profit obtained by CV MT Farm each year if it increases sales of sheep to reach 1000 heads / month is 40.34% of the total production.

Keywords: MT Farm, sheep production, strategy, SWOT, QSPM, gross profit margin
ABSTRACT

This research was conducted to formulate to increase the sheep production at CV Mitra Tani Farm (CV MT Farm), Ciampea, Bogor. The research was conducted using descriptive analysis by analyzing the problem experienced by CV. MitraTani Farm. Primary data and secondary data were gathered at this research. The research was also conducted using several analytical methods such as value chain mapping, internal factor evaluation (IFE) and external factor evaluation (EFE) matrix, SWOT and quantitative strategic planning matrix (QSPM).

Based on the value chain analysis, the current production of sheep at CV MT farm is highly depending on the supply from its partners and internal farmers. According to the IFE and EFE results, the differences of each weighted values ​​were respectively 2,120 and 0.686 so the position of the company in the SWOT matrix was situated at Quadrant I.

Therefore the company needs to use a growth strategy. The QSPM sequenced the strategy priority as follow (1) increasing the number of lambs, (2) developing the management, (3) strengthening the capital and ownership, (4) improving the quality through technology. The result of the gross profit margin calculation, if the sheep's selling is increased up to 1000 sheep per month then the possible annual profit that can be earned by CV MT Farm is 40.34% of the total production.

Keywords: MT Farm, sheep production, strategies, SWOT, QSPM, gross profit margin

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DOI: https://dx.doi.org/10.17358/jma.9.2.77-85

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