By Maya Puspita

Business-to-business marketplace is a place where businesses can purchase goods or services from other businesses. The e-commerce model describes the way e-commerce businesses are operated. It is a revenue-generating model that focuses on maximizing sales through online platforms.

The main goal of the e-commerce business model is to create value for customers by offering them a variety of products and services at an affordable price. E-commerce businesses optimize their marketing campaigns, inventory management, customer service, and supply chain management to lower prices thus increasing demand.

E-commerce platforms are meant to help consumers purchase products online with ease. But the question is whether they are helping businesses as well?

The answer is yes. E-commerce platforms give companies more flexibility in terms of managing their inventory, tracking orders, and optimizing for sales. They also provide data analytics which helps make decision on marketing efforts.

The online e-commerce industry has created new opportunities for both buyers and sellers, utilizing an existing site can certainly reach new customers from several countries. Many E-commerce retailers have seen a rise in sales due to the benefits of using an E-commerce platform as their website.

E-commerce differs from traditional business practices where sellers would go door-to-door or market their products in stores in order to sell their product or service at a particular location, such as the mall or other public places that are out of reach for customers living outside their area.

Business to Business E-Commerce platforms offer a wide range of benefits for retailers and brands. They provide the opportunity to reach a varied audience and establish a brand with higher customer loyalty and retention rates.

E-commerce platforms like Madeinindonesia.com, eBay, Amazon, and Etsy also offer various types of search filters to make it easier for shoppers to find what they're looking for. The use of an E-commerce platform as your online shopping website can help you get more sales than you'd get on your own website.