The Uniqueness of Indonesian Batik Attracts International Market Attention

10 Nov 2021
By Maya Puspita

Batik is a product of Indonesia. Traditionally, clothing in Indonesia is sold in traditional way it is created by using palm oil and lime juice to make beautiful textiles. In the beginning, the clothes were made from old cloth. However, due to competition from overseas and globalization of clothing industry, they started producing new styles and designs using modern techniques.

Indonesia is the only country in Asia that has a growing number of batik artisans. These unique patterns have been popular for centuries. There are now also numerous designers and retailers offering products inspired by batik designs.
 
In modern times, all kinds of clothing have been designed using Batik printing to give a unique touch to your garments. In the last decade, Batik printing has been revolutionizing the fashion industry due to its unique qualities and prices. The high quality of clothing can be purchased from a distinctive shop in a town or city with minimal effort.
 
Since the introduction of this technology, Batik printing has also spread across other fields such as art and architecture. This is because it gives a distinctive touch to any kind of objects that are created using it. The uniqueness in design and patterns that are used when painting textiles can be seen in all kinds of modern-day products that have been created using art and architecture to add style and beauty to any product.

Indonesian Batik has a comparative and competitive advantage in the international market. For that, need to maintain and preserve the cultural values of batik by strengthening branding and protecting Intellectual Property Rights.

The Ministry of Industry noted that the export value of the national batik industry in the first semester of 2019, reached USD 17.99 million. Meanwhile, throughout 2018, it reached USD52 million. The main destination countries for shipping their products are to Japan, the United States, and Europe.

Its development is increasingly rapid and growing, making batik has good competitiveness and can know the tastes of market demand so that batik is not only in demand by adults but also teenagers and children. In fact, the wider the market coverage, the batik is not only in demand by local people but also to foreign countries.