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SMEs Told To Make Use of Global Recovery Momentum

25 Nov 2021
Small and Medium Enterprises (SMEs) in the country need to make use of the global economic recovery momentum by both improving their product marketing and increasing their export capacity in order to eventually boost national trade.
 
With the ability to market their products abroad, Deputy Trade Minister Jerry Sambuaga said, SMEs can become an important part in the effort to increase national exports. The deputy trade minister made the statement when he opened a virtual Export Marketing Training which took place on 22-24 November 2021 in Manado, North Sulawesi.
 
This activity was a collaboration between the Indonesian Export Education and Training Center (PPEI) of the Ministry of Trade, the North Sulawesi Industry and Trade Office and the Indonesian Chamber of Commerce and Industry (Kadin).
 
“The Ministry of Trade continues to encourage SME players to be optimistic about working on export market opportunities, one of which is by holding training to increase the capacity of SME players. Currently, many countries are in a period of economic recovery. We must take advantage of this momentum as best we can,” said Jerry.
 
According to Jerry, a number of efforts have been made by the Ministry of Trade to increase the role of SMEs in non-oil and gas exports, namely through facilitation and increasing competitiveness in various activities such as training, mentoring, trade promotion, and providing information on export market opportunities as well as business matching organized by the Indonesian trade representatives abroad.
 
Head of PPEI Center Heryono Hadi Prasetyo said that by participating in export marketing training, it is hoped that business actors will be able to know strategies to enter the export market. “It is hoped that many SMEs from North Sulawesi Province will succeed in exporting to improve the regional and national economy and contribute to the regional and national economy,” said Heryono.
 
He added that the PPEI Center continued to provide services to business actors, especially SMEs to increase the capacity of human resources in the export sector in order to encourage an increase in national exports.
 
“Various services at PPEI can be utilized by business actors such as export training, export assistance programs, webinars and various related activities through YouTube and microlearning. In addition, there are services at the directorate general of National Export Development that can be utilized by SMEs, namely export market information services, product design development, and export promotion," he explained.
 
Head of the Industry and Trade Office of North Sulawesi Province, Edwin L. Kindangen, said the North Sulawesi provincial administration is ready to synergize with various agencies including the Ministry of Trade and Kadin to encourage SMEs to successfully export North Sulawesi's superior products to the global market.
 
“We express our gratitude to the Ministry of Trade's facilitation in increasing the capacity of SMEs in North Sulawesi Province. Various activities carried out in collaboration with central agencies and other stakeholders are expected to grow the number of North Sulawesi SMEs that are able to play a role in export activities," said Edwin. (KH)