Importance of Supply Chain for Customer Loyalty

10 Nov 2021
By Maya Puspita

Supply chain is a complex and dynamic process. It is one of the most significant factors affecting an organization’s competitiveness. Supply chain strategy is not just about managing the movement of raw materials and finished goods. It also involves the management of production processes, logistics, and other activities.

Supply chain has changed dramatically in recent years. It has become more complex, with different stakeholders involved in the process. This means that it is imperative to understand what’s going on in the market and what might help you to position your business for success.

Supply Chain strategy is not just about finding ways of saving time and money, but also about how you can increase efficiency, reduce costs and improve customer satisfaction.

Supply chain management is responsible for handling the flow of goods from the production process to the consumer. The market demands, competition and changes in technology have led to a need for a modern supply chain management system. It is also known as international logistics or simply logistics.

It aims at making sure that all products reach their destination in the most efficient manner possible while being cost-effective and safe. Supply chain management (SCM) can be broken down into four areas :

1) The sourcing of raw materials and components.

2) The transportation of products.

3) The management and distribution of finished goods, such as packaging.

4) The cretion and storage of finished goods, such as inventory, in supply chains.

It is important for any business to have a good knowledge of the supply chain. It is one of the most important factors behind customer loyalty. This section looks at some of the basic concepts in supply chain strategy, i.e, what they are, where they are and how they work.

It is important for any business to be able to compete in the market and stay ahead of the competition. That is why we need to know how to navigate through the competitive landscape and find new market niches that we can enter.