By Siti Oktorina

Business-to-business marketing is one type of marketing that focuses on companies rather than consumers. B2B advertising offers a unique opportunity for companies to reach their target audience with a product or service. It also provides a way for companies to increase brand awareness by contacting the right people in the target market.

Business-to-business marketing can be used as a powerful tool to expand into new markets and grow revenue, but it can also be very expensive depending on the type of advertising used. The main difference between traditional advertising and b2b marketing is that the latter offers more value to the company’s stakeholders.

Traditional advertising has less focus on the company’s stakeholders. Because of this, it can be more costly to advertise with traditional advertising. B2B marketing offers the companies' stakeholders valuable insights about their audience. They also helps create a culture of trust and transparency in the organization by doing so. Keywords: Traditional Advertising, B2B Marketing.

B2B marketers need to be aware of how to leverage the trends that are happening in the industry. There are different types of marketing strategies that can be used for different purposes. The best way for B2B marketers to stay ahead of the game is by keeping an eye on what's happening in the industry and adopting new trends. This article will provide a glance at some of the main 2018 trends in B2B marketing.

Data is key to understanding how digital marketing can affect your business. It helps you evaluate and measure your efforts and identify where you need to focus on.

Data-driven digital marketing success can be broken down into three components:

1. Customer metrics such as engagement, loyalty, and retention.

2. Industry indicators such as competitor performance and best practices, industry trends, and company reputation metrics.

3. Creative performance indicators such as ad click rates and cost per acquisition (CPA).

The B2B industry is one of the most innovative industries with a growing number of trends and innovations, especially in the coming years. Many companies who are looking to stand out from the competition and stay at the top of their game need to take advantage of these market trends. This white paper shows what’s next for b2b marketing in 2018-2019, including new trends such as artificial intelligence, digital transformation and social media marketing.